Question: Does every business author need a web site or a blog?
Not only do you need a Web presence, but it's a darn good idea to start a conversation with readers and encourage them to link to your blog or your site. When it comes to business authors, it's ideally important to have this because the immediacy of a web site or a blog connects you to potential readers, reviewers and peers within your arena. It also connects you easily to journalists. And YES, you should do a press release on PRWeb that announces the launch of your book, your web site or your blog if you have not done so.