Here's a list of ten things your publisher might not tell you about the marketing of your book:
1. We have 100 other books to market this month and only three full-time PR folks.
2. We mail your book out with the press release folded inside and never use a personalized letter or book packet.
3. We're trying the best we can but you can't possibly expect us to send the books to the bloggers for review too? We don't know that many bloggers.
4. We like you, we want you to succeed, but you have to market the book yourself to really have it be a success.
5. Put out multiple press releases about your book covering different topics from the book.
6. We would like to help in creating and repurposing content out of your book for amazing sites like Changethis.com and others, but we really don't know where to start.
7. We thought a virtual book tour was a ride they offer at Disney.
8. Always send hand-written thank you notes to anyone who talks, reviews, or quotes your book.
9. Spend the extra few dollars and buy some postcards that have your book logo on them and definitely have a web site devoted to your book.
10. Treat the book as you would your own child and don't let a day go by without introducing it to someone new who could possibly review it. Be willing to send a free copy of your book out to lots of folks.