I'm a softie for a great commercial or any emotionally-driven films, tv etc. During both my pregnancies, my husband actually threatened to put a password block on the Lifetime Channel, TLC, Oxygen and if he could have done it, all the Hallmark commercials would have been locked as well.
And my favorite "customer centric" campaign running as of late is Kleenex's - Let it Out campaign. This campaign is a stunning example of how you can as a company, person or brand, engage your prospects on their level.
At the end of the day, who wouldn't want to sit on a bright blue couch with a Kleenex box and tell someone an amazing story about their lives? That's what our lives are made up of, and that's what Kleenex gets with this series of vignettes of folks on the couch.
The first time I watched the commercial, I honestly felt compelled to dust off my application for a Master's in Counseling. Now that's an engaging commercial!
Go and see for yourself here. Keep in mind after you watch it, that there are few things truly in this world that are universal - but emotion is certainly one of the most powerful things.
Ask these questions about your story:
1. What is my company story?
2. What is the emotional hook for what I'm trying to sell?
3. How can I tell the story so it's truly authentic and engages others?
4. Why is my story different than all the others out there?
5. Is the story strong enough to motivate my customer to take action?