As I was reading Dr. Seuss' "Oh the Places You'll Go" to my six year old son last night, I was struck again by how much of that book relates to our lives and to our businesses.
How many of us fall into a "waiting place" and neglect to pro-actively move forward, whether it be in reaching out to new potential customers, shining up our brand and messaging, or even just waiting till business is "better" to update our web site or direct marketing collateral?
"...Waiting for the fish to bite, or waiting for wind to fly a kite, or waiting around for Friday night, or waiting, perhaps, for their Uncle Jake or a pot to boil, or a Better Break or a string of pearls, or a pair of pants, or a wig with curls, or Another Chance. Everyone is just waiting. NO! That's not for you!" (Oh, the Places You'll Go - Dr. Seuss)
Are you so busy "waiting" that you're missing opportunities in your business or your life to get on the road with new customers or new initiatives or finding as Seuss calls them "...the bright places where Boom Bands are playing."
If so, stop waiting for another chance or a Better Break and create those yourself. Right now, I have more clients than I've ever had in my entire career, and I truly think it is directly due to the fact that I stopped waiting and started moving.