As if you didn't know that Dove's latest ad Campaign for Real Beauty is the single most intelligent campaign in the world...the commercial they ran during the Oscars last night proves it once again.
And it was so darn good that even Laurie Peterson - Editor of MediaPost just put a link to it on her comment "Check out the winning consumer-generated ad for Dove Cream Oil. Tagline: "What's better than knowing you're beautiful, even when no one is looking." We like it. - More.."
And so do I and so do my other three sisters and my Mom and my mother-in-law and just about eight of the women out of the twelve in my bunko group!
Dove scores big with us! Women are smart and Dove is smarter! And if you're still curious why they're smarter - then hit this link , a good article on Dove at MarketingProfs by Marti Barletta.
Here's the bottom line - while all these advertising gurus are spinning their Segways into circles around their neatly art-decoed cubicles, and between their double latte Starbuck's breaks, they often forget that people (women included) just want you to understand them and deliver what they desire. Whether it be in commercials, advertising, publicity, news stories or case studies, people want to feel as though you (the pitcher) get them (home base).
Pitch straight and true every time and you'll be surprised at what home runs it will bring you! You'll see your targets rounding those bases faster than you can say "foul ball."