Where I live, in the Texas Hill Country, we're often tired, hot, bedraggled and trying to make certain our prickly pear wine doesn't turn into vinegar, all the while avoiding any angry rattlesnakes on our front porch.
And one thing we absolutely hate is jargon. Ok, some folks out here like jargon, but they're usually the folks too afraid to sip prickly pear wine so can you really trust em?
So today I'm calling bullshit on jargon. Let's just use good ol' plain English. Not rap, not slang, not witticisms and for gosh sakes not "we're the leaders" or "what we bring to the table" or "think outside the box."
Let's say what we do and do what we say. And to take it a step further, let's generate content that engages readers easily and puts them at ease in the full knowledge that we won't be preaching to them or making everything so god-awful technical that they don't understand one word we've written in a seven page white paper.
And since I've called bullshit on tech jargon, I also urge all of you to check out this site - www.buzzwhack.com which boasts The Buzzword Compliant Dictionary and make certain you're not filling your newsletter, case studies, white papers, sales brochures or anything else with jargon and meaningless buzzwords.
And while you're at it - the dictionary might make the perfect gift for all those non-sipping, tech-laden, prickly pear wine haters!